Thursday, 14 July 2016

PUMA launches 'We Are THE Arsenal' film for 2016-17 campaign

Four iconic cities feature in a promotional video that celebrates Gunners fans from across the globe and features current stars and club legends
Thierry Henry, Hector Bellerin and Santi Cazorla star in PUMA's new promotional film ahead of the 2016-17 season called 'We Are THE Arsenal'.

The minute-long video features Gunners supporters celebrating Arsenal in London, New York, Mumbai and Shanghai, as well as cameo appearances from club legends Robert Pires and Freddie Ljungberg.

Arsenal midfielder Cazorla, who bookends 'We Are THE Arsenal' wearing their new home kit for the upcoming season, stressed the importance of the club's fans in North London and across the globe.

“The support for Arsenal in other countries as well as England is always overwhelming," Cazorla said. "When we see the lengths people go to to watch and support us, and the impact this has on their lives, it really inspires us to try and bring them more happiness.

"These films are a nice way to recognise the importance of the supporters, and to show their knowledge and passion is the same in every continent."
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